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Brasserie Theatro in Mechelen is a busy restaurant at Utopolis cinema complex. Early 2015 they required a complete rebranding. We started with the creation of their identity: fast quality food and drinks in a classy hollywood environment. We translated this into their digital representations and interior. To launch the rebranding we created a brand activation event in which participants could win a VIP cinema arrangement for 50 friends. Long story short: one very happy customer for us, oh so many happy customers for Theatro!




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We created the brandbook of Theatro which is the translation of the company in colors and a strong logo.